There are over 1000 Neighbourhood Houses and Community Centres across Australia. In FY 2025, NCQ worked with the national peak body and state peak bodies to design and deliver a new brandmark and visual identity to increase visibility, recognition and connection of the sector nationwide.
With each of the 1000+ Neighbourhood Houses and Centres having their own name and brand, the connection and strength of the sector is not always obvious or visible.
In 1996, a heart and house logomark to identify Centres and the national peak body ANHCA was developed, and is recognisable, however it is perceived as outdated and few Centres display the signage. In 2024, NCQ worked with the national and state peak bodies as well as the sector to develop a brandmark and visual idenity to:
- Help communicate the Neighbourhood Centre sector is strong, made up of hundreds of Centres, and is working together,
- Help community members identify Neighbourhood Centre sites,
- Help strengthen the visual connection between Neighbourhood Centres across the state and country,
- Reflect our professionalism as a sector and improve perceived quality and desirability of the sector,
- Grow the Neighbourhood Centre sector brand loyalty (including loyalty of volunteers, staff, funders, community), and
- Allow NCQ to provide Centres with contemporary and relevant communication materials they can use to promote the sector.
This rebrand process involved national consultation, with the NCQ communications team designing multiple concepts that each ensured the updated brandmark would reflect the evolution of the sector whilst providing a visual connection to the recognisable features of the historic mark. The new bold, contemporary design allows for versatile use, from signage to uniforms, and supports the sector’s vision to be inclusive, welcoming, and community focused.
The new national peak branding was implemented by ANHCA, ahead of their federal advocacy. The sector brandmark is in the process of trademark registration, ahead of roll out.